Data manipulation
Provides the ability to correct impressions/clicks/actions quickly and with great flexibility. Corrections update
publisher and advertiser data at the same time and data for both users is stored in one place. A change in one place affects everyone. Other ad servers store data in multiple places, limiting the ability to correct data.
The media servers update the main servers with data every 10 minutes. You are also provided with animated flash
reports.

Comparison to other ad servers
To do 1 billion impressions per month, other ad servers require 3 to 10 servers. Adfrontiers can do this with one
server. The system allows users to create campaigns that bill based on CPM, CPC or a variable amount based on pixels. On the other end, publishers are paid out based on flat rate or revenue share. The system manages the relationship so the ad network does not lose money. Other ad servers do not allow this flexibility. With Adfrontiers, just add your action campaign, publishers using revenue sharing will view the campaign while publishers on a flat rate payout(CPM,CPC) will be given the ad until it is deemed that money is lost. This arbitrage can be configured while the administrator does not have to worry about the details – just add the campaign and let the system map it to sites