Cost Effective
Using the latest technologies, operations are inexpensive. Let one person do the job of thousands; let a few servers do the job of hundreds. You also have complete control over your budget. The system manages your budget
automatically, or you can customize it to maintain a given rate while ignoring the budget.

Inventory Management
The system is efficient, handling billions of hits each month with little hardware. This is attributed to the streamlined
technology used to build the state-of-the-art ad server. Simultaneously, the system is designed to be accurate, recording actions reliably and never losing data, all the while staying impervious to server and network outages. Users of the system are broken down into four groups: managers, administrators, publishers and advertisers. Managers have the ability to create and modify ad networks, administrators are able to manage a given ad network, publishers can manage their own web sites, and advertisers can manage their own campaigns.

System Management
Managers can create accounts where an account contains an ad-network of publishers and advertisers. Administrators manage the account, create advertisers, and publishers, and approve campaigns. Advertisers and publishers can login separately and the system tracks login history as well. The system is self-managing. That is, you can set up an advertising network with publishers and advertisers, within minutes, via the web interface.